About Us
We're Sam and Victoria — a couple in Austin, Texas who are obsessed with very different things. And one thing that grounds them both.
Sam Gaddis
Sam is a tech entrepreneur, AI builder, and co-founder of Runpoint Partners — an Austin-based AI implementation firm helping businesses ship real results with artificial intelligence.
He co-hosts the Runpoint: AI Business Transformation Podcast with his partner Matthew Hall, where they strip the hype from AI and show what actually works. From testing the latest models to building browser agents and business automations, Sam lives in the world of practical AI.
When he's not building AI systems, you'll find him in the workshop — which is where the Roots side of this brand lives for him. The engineering brain that solves software problems all day turns out to be pretty useful when you're building a bookshelf.
Victoria
Victoria is the heart and home of Byte vs Bite — the creator behind Cooking with V Official. She shares recipes, DIY projects, home decor, seasonal crafts, and cozy living content that makes everyday life feel a little more special.
From easy crockpot dinners to Dollar Tree DIY Halloween chandeliers to Elf on the Shelf ideas for the kids, Victoria brings warmth, creativity, and a "you can totally do this" energy to everything she makes.
And when she's not in the kitchen or crafting, she's in the workshop with Sam — the design eye to his engineering brain. She's the one who says "that shelf needs to be two inches to the left" and she's always right.
Why Byte vs Bite?
The name started as a joke. Sam's always on his computer — bytes. Victoria's always in the kitchen — bites. The "vs" made it sound like a competition, which made us laugh because we are absolutely not competing. We're just two people who love different things and found a way to share them together.
But the deeper we got into the idea, the more we realized there was a third thing — something we share that neither of us owns alone. We both love making things with our hands. Woodworking, pottery, building things for our home. That's Roots.
Roots is the heart of this brand. It's not Sam's and it's not Victoria's. It's theirs. It's the workshop on a Saturday morning, sawdust in the air, clay under the fingernails, standing next to each other and figuring something out together. That's the part that doesn't fit neatly into "tech" or "home" — and that's exactly why it matters.
Three pillars, one home. Tech. Table. Roots.